JUVÉDERM (the world's leading brand of facial fillers) wanted to shift their brand's perception from 'nobody needs to know' to 'own it'.
To help them move away from a medical tone and establish themselves as a beauty brand, we helped create 'Beauty Decoded' -- a beauty event held in central London. This evening made JUVÉDERM more accessible than ever before while helping educate consumers on fillers before they made the leap.
The event consisted of education areas, photo booths, interactive displays, mini consultations, and talks by world famous medical aesthetics practitioners. It was attended by and reported on by high-profile beauty magazines and celebrities, helping to remove the stigma around facial fillers.