Organ Donation Radio
More than 90% of Canadianssupport organ and tissue donation but only 32% are registered as organ donors.Signing up is easy to do, but not top of mind. We wanted todemonstrate the benefits of organ donation, remind Canadians of its lifesavingbenefits, and encourage more people to register.
So we created a radio spot that used over 40 donated commercials tobring our message to life.
Team: Justin Turco, Jill Mack, Lynn Sparrow
