The Donated Commercial
More than 90% of Canadians support organ and tissue donation but only 32% are registered as organ donors. Signing up is easy to do, but not top of mind. We wanted to demonstrate the benefits of organ donation, remind Canadians of its lifesaving benefits, and encourage more people to register.
So we created a radio spot that used over 40 donated commercials to bring our message to life.
Team: Justin Turco, Jill Mack, Lynn Sparrow